Venture capital firm Yolo Investments has completed an equity investment in iGaming retention and reactivation leader Enteractive.
The total investment amounts to several million euros for a non-controlling interest equity stake. The purpose of the funding is to further boost Enteractive’s pace and capability to scale globally.
Yolo Investments was founded by entrepreneur Tim Heath to draw upon his experience across the gaming, fintech and blockchain spaces.
Yolo Investment’s mission is to leverage its expertise and network to supercharge the development of high growth companies.
“We’re super excited about Yolo Investments joining the Enteractive family. Tim and his team have done a great job in challenging conventional thinking and pushing the industry forward with new ideas and a good portion of enthusiasm.
We believe that we can further accelerate our already strong growth with their added knowledge and strong network.” said Mikael Hansson, founder & CEO of Enteractive.
Tim Heath, GP of Yolo Investments, added: “We love businesses which find creative ways to add value for their partners, and that’s why Enteractive is such a natural fit for the Yolo Investments network.
“Retention and reactivation are challenges facing many of the companies we’ve already invested in, and we see significant opportunities to build synergies and help Enteractive develop into a global industry leader across many more markets.”
Enteractive is the industry leader in player reactivation, driving innovation through custom-made tech, powered by personal human interaction. As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations.
The deal is the latest agreed by ESA Gaming, with the company enjoying recent global growth and expansion in key markets such as Africa and Italy
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