England vs Scotland football EURO

The commencement of the EURO 2020 tournament has had a dramatic effect on sports betting in the UK, with bets erupting as it kicked off, according to Worldplay, one of the iGaming sector’s most widely used online payment processing providers.

The competition, delayed by a year, has so far seen bettors and football fans in the UK up their stakes in the competition.

Ian Kay, VP of Gaming and Trading for EMEA at Worldpay, said: “The Euros are always a popular sporting event for betting activities in the UK, and that trend looks set to continue this year”.

“Our analysis shows a surge in the volume of bets made ahead of the opening match of this year’s tournament”, he added.

According to data, and perhaps predictably, games involving the British teams were especially popular with bettors in the country, and betting peaked just prior to England’s first game in the competition, against Croatia.

Online operators took 38 payments every second during the game, and Mr Kay suggested they would need to be prepared for an increase in betting for evening kickoffs.

Worldpay analysis also reiterated that operators should make investments in smooth customer experiences for online betting since football fans will be placing multiple bets across the summer.

“Operators need to understand the payments journey is the differentiator to providing the best user experience, and this can be done without compromising on security”, Mr Kay added.

Featured Image:

England and Scotland’s national teams last met in the qualifying round of the 2018 World Cup

Continue Reading

Gammix Limited slams ‘outrageous and unsubstantiated’ €19.7m KSA penalty

1 March 2024
by iGamingCapital.mt

'The KSA has imposed upon our company a penalty that is both outrageous and unsubstantiated'

IZI Finance generates a pre-tax profit of €323,142 during the final six months of 2023

29 February 2024
by iGamingCapital.mt

An upturn in revenue largely came from operating Malta's National Lottery

EGBA welcomes confirmation of Frankfurt as seat of new EU anti-money laundering authority

28 February 2024
by iGamingCapital.mt

AMLA, which will commence operations in mid-2025 with over 400 staff members, will possess both direct and indirect supervisory powers over obligated entities, including the EU’s biggest financial institutions

‘People who fix things and those with a vision – that’s the fire I’m looking for’

27 February 2024
by Ramona Depares

VentureMax CEO Justin Anastasi reveals bold plans to support innovative tech projects in 2024

See more