Slots stock

UK iGaming operators look set to face a crackdown on features playing into players’ superstitions, The Guardian has reported, after the country’s advertising regulator launched an investigation into one company’s claim that certain games were ‘hot’ or ‘cold’.

The newspaper reports that the Advertising Standards Authority (ASA) is expected to uphold a legal complaint filed against Malta-based Skill On Net’s PlayOJO, which launched a feature last year allowing players to switch between ‘hot’ (the most profitable), and ‘cold’ (the least profitable) games.

The operator suggested that players could try either the ‘hot’ games to see if their high payouts continued, or ‘cold’ games, to see if they could buck the trend.

This plays on the so-called gambler’s fallacy, which refers to the incorrect belief that if an event happens more frequently than normal in the past, it is less likely to happen in the future.

The Guardian cites the ASA’s draft ruling against PlayOJO, and claims that it could set a precedent across the wider gambling industry, with other operators forced to reconsider the feature.

However, it is worth noting that the ASA took particular issue with the exact ways the feature was marketed. In particular, it cited a claim in the advertising that players could “choose your destiny.”

The feature was introduced by SkillOnNet and PlayOJO in September 2021, claiming it is designed to enhance the gambling experience as it would allow punters to sign in and take note of games on winning and losing streaks, thus allowing them to decide which titles to wager on based on data collected.

These games were denoted by a flaming red icon on particular games or a corresponding blue icon.

Continue Reading

Third-largest cryptocurrency exchange OKX selects Malta as its MiCA hub

18 July 2024
by Helena Grech

Under the MiCA framework, OKX plans to offer spot trading (including EUR and USDC pairs) in addition to buy, sell, convert and staking services to qualified EU residents through Okcoin Europe Ltd

GO’s Enterprise Solutions geared to deliver end-to-end business technology

15 July 2024
by Rebecca Anastasi

The telecoms firm prioritises holistic and scalable solutions for its corporate clients, says Arthur Azzopardi, Chief Officer at GO Business.

An unparalleled ecosystem for digital nomads

12 July 2024
by Ramona Depares

The Nomad Residence Permit offers non-EU employees a chance to experience Malta’s unique lifestyle, as an ideal remote work destination

England victory set to cost bookies tens of millions

11 July 2024
by iGamingCapital.mt

Industry set for record turnover as final set to be most bet on game of the season

See more