Launched in October 2021, the SOFTSWISS Jackpot Aggregator stood out in the market as a non-standard and promising solution for driving player activity. We talked to Aliaksei Douhin, product manager at SOFTSWISS Jackpot Aggregator, about how to meet the requirements of the saturated iGaming industry and why it is easier to reach business goals with the SOFTSWISS solution.
The Jackpot Aggregator is the latest launch of the international company SOFTSWISS. Please tell us more about what the solution is and why is it promising for the market?
Starting a conversation about the Jackpot Aggregator, I’d love to highlight some insights first. Most of our clients, namely casino operators and game providers often ask themselves the same questions: how could we acquire a new audience, retain the existing one and reactivate those players who show a lack of activity? These are just some of the questions.
We offer to solve these issues by joining our virtual jackpot system and launching local or global jackpot campaigns with us.
I’ll explain in detail. The SOFTSWISS Jackpot Aggregator is a multifunctional solution for managing jackpots within a casino brand or a group of projects that drives significant business growth. It’s the level of player engagement and promotes the brand among players.
In addition to developing technical capabilities, we have formed a professional team of managers who assist our clients at every stage of creating jackpot campaigns: from the idea to the launch. Each client communicates with a personal manager to set up a jackpot campaign.
Why is it beneficial? We help our clients to focus on operating and achieving business goals without having to develop their own technical solutions. At the same time, there is a huge advantage for many operators that jackpot campaigns can be combined with their own tournaments and bonuses or any other activities.
Our solution is already successfully used by clients in the jurisdictions of Curacao and Malta. We are pleased with the achievements of our customers and now our task is to scale this success!
What impact on key business indicators does the launch of Jackpot Aggregator demonstrate? Could you share your clients’ feedback?
We’re always in touch with our clients to analyse our work and our results. According to their feedback, the launch of jackpot campaigns allowed them to acquire new players and increase player engagement. Moreover, it helped to direct player attention at certain games or events, improve player reactivation, and increase brand awareness, revenue, and overall competitiveness.
As a confirmation, we recently received data from one of our partners that is already using our global jackpots. These results are quite impressive.
According to the statistics, more than 49 per cent of players increased their average bet sum after participating in the jackpot campaign. Almost half of those users experienced an average bet increase of more than 75% during jackpot campaigns.
That’s really impressive! But what influences the success of promo campaigns and what is needed to reach a significant result?
Players of any brand can be conditionally teamed into a few categories: according to their interests or other characteristics. All jackpot campaigns are created according to the needs and preferences of a chosen audience. This helps to ignite the player engagement and, accordingly, affects revenue. On the other side, extra wins and various engaging jackpot events all work towards building brand loyalty also increasing brand awareness among competitors.
The operator determines the participation conditions through each jackpot campaign’s objectives and terms. For example, their goals can be to increase the average bet sum, deposit or playing time, and much more. There are several options for achieving each goal.
What is needed for iGaming representatives to connect to the Jackpot Aggregator? How does the implementation process go?
The implementation process consists of two parts: integration and connection.Integration is required for game providers and game aggregators or the platform casino brands are powered by. All casino brands using the SOFTSWISS Casino Platform with the AngularJS or React frontend frameworks can skip the integration part and connect directly to the Jackpot Aggregator.
To start the connection process, our clients need to choose the target audience choose the jackpot design and its scenario to launch the first campaign. The preparation of the jackpot design may take a few days or more, depending on the client’s requirements. As for the scenario, as a quick start, the partner can use any ready-made template from the Jackpot Aggregator or create their own unique one. A quick start doesn’t take much time. In turn, a unique jackpot campaign will take a bit longer, depending on the client’s individual needs.
Operating a jackpot campaign is an iterative process, where each subsequent campaign allows the client to consider more and more new insights about players and their interests. This is exactly what helps to achieve even the most ambitious goals.
Our clients usually start by connecting to one casino and opening access to jackpots for a specific group of players. After receiving the first results, the client includes other player segments. At the same time, they can create a new jackpot campaign for the new casino or unite a few projects into a global jackpot campaign.
The Jackpot Aggregator is quite a young solution. What are your plans in terms of future work across the iGaming market?
Now we are mostly working on connecting with casinos powered by SOFTSWISS but at the same time, we are interested in cooperating with more game providers and game platforms. We’re going to announce an integration with a reputable game provider shortly!
We’re also going to work with game aggregators closely.
Based on the player needs and our partners’ priorities, our goal is to expand the capabilities of the Jackpot Aggregator and, accordingly, our clients to build mutually beneficial cooperation.
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