softswiss

SOFTSWISS has announced a rebranding, to better reflect the brand’s “current position on the market”, as well as its “vision to be the leading global iGaming software provider”, marking another chapter in the SOFTSWISS brand evolution.

The company explains that the creation of its SOFTSWISS brand identity was based on the values and experience it acquired during a decade in the market.

The updated brand logo is “fresher” and has a “more contemporary look”, it says, “correlating with the brand expansion and evolution over the years”.

The rebranded SOFTSWISS logo

As part of the rebrand, the logo text will now be spelt in caps, as will the brand name appearing in the company’s official press releases and marketing materials.

The new look and feel aims to adhere to the brand values and positioning as an “innovative market leader striving to deliver the most secure and reliable solutions to its clients”.

Addressing the rebranding, Ivan Montik, SOFTSWISS Founder reminisced: “Looking back, it’s astonishing to realise how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village!

“The SOFTSWISS brand-new look will reflect our constant desire for innovation and development every step of the way. Through the new visual pattern and overall unified image, we will be able to communicate the brand position much clearer to our current and potential clients”.

Explaining the brand image development process, SOFTWISS states that it incorporated its most important messages from the past and combined them with the secret of the brand’s success – its team.

Launched in 2009, SOFTSWISS grew from a small software development startup of just several employees to a leading international iGaming brand that now employs more than 700 “top-quality experts”, with offices in Belarus, Malta and Poland. 

The business has since expanded its product portfolio to include not just an Online Casino Platform, but also a Sportsbook Platform, Game Aggregator, Crypto Casino Solution, Affilka (Affiliate Management Platform) and Managed Services. 

The rebranding takes effect as from 1st July.

Continue Reading

Third-largest cryptocurrency exchange OKX selects Malta as its MiCA hub

18 July 2024
by Helena Grech

Under the MiCA framework, OKX plans to offer spot trading (including EUR and USDC pairs) in addition to buy, sell, convert and staking services to qualified EU residents through Okcoin Europe Ltd

GO’s Enterprise Solutions geared to deliver end-to-end business technology

15 July 2024
by Rebecca Anastasi

The telecoms firm prioritises holistic and scalable solutions for its corporate clients, says Arthur Azzopardi, Chief Officer at GO Business.

An unparalleled ecosystem for digital nomads

12 July 2024
by Ramona Depares

The Nomad Residence Permit offers non-EU employees a chance to experience Malta’s unique lifestyle, as an ideal remote work destination

England victory set to cost bookies tens of millions

11 July 2024
by iGamingCapital.mt

Industry set for record turnover as final set to be most bet on game of the season

See more