SIS (Sports Information Services), a leading multi-channel supplier of 24/7 live betting services, has agreed a deal to supply its leading horse and greyhound racing content to Go+bet in Poland, marking its first launch in the country.

Go+bet customers will gain access to SIS’ premium live horse racing events from the UK and Ireland, as well as international meetings from Canada, Dubai, Germany, Hungary, various countries in Latin America, Mauritius, Mexico, Saudi Arabia, Spain, and United States. In addition, the operator has launched UK, Irish, and Mexican greyhound racing.

This deal further displays the appetite for live racing content in Eastern Europe. The regular short-term betting opportunities appeal to bettors, and the high volume of events and increased revenues are an attractive proposition for operators.

SIS’ 24/7 Live Betting Channels, which provide over 73,000 live events every year, are delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.

Bartlomiej Michalek, commercial manager, UK and Europe at SIS, said: “This is a landmark deal for us as we launch our content in Poland. It allows us to significantly strengthen our reach in Eastern Europe and will put the finest high-frequency betting opportunities in front of an increased number of bettors.

“Partnering with Go+bet is another important step forward in our efforts to expand across this emerging market and once again illustrates the ability of SIS to deliver cutting-edge and revenue-driving content to operators.”

Mateusz Banaś, chief operating officer, at Go+bet, said: “We are delighted to have signed this deal with SIS as part of our continued aim to bring unique, high-quality content to our customers in Poland from all over the world, setting us apart from our competitors.

“With races at any time of day to choose from, our position in the market in Poland is set to be significantly enhanced, and we’re confident our bettors will be excited at the betting opportunities that will be available to them.”

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