Horse racing

24/7 live betting content provider Sports Information Services (SIS) has enhanced its international content offering by striking a new long-term deal with the German Tote.

The extension provides SIS with continued access to premium content from the German Tote, the most valuable betting broker of horse racing in Germany, across retail and online channels.

It means that races, including Hamburg’s famous Deutsches Derby, will be made available to SIS partners worldwide, adding to an offering featuring high-quality content from over 170 racecourses and tracks from five continents, including meetings from Europe, Africa, Latin America, and the United States.

The addition of German racing content furthers SIS’ focus on providing the most extensive array of round-the-clock betting opportunities while delivering an increased volume of events for operators that significantly raise revenues.

SIS’ 24/7 Live Betting Channels, which provide over 75,000 live racing events every year, are delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.

Riko Luiking, managing director at German Tote said: “It’s great to have secured this agreement for the long-term across online and retail, as it helps to showcase German racing to a huge international audience. We look forward to continuing to work together, providing excellent, competitive entertainment around the clock.”

Conall McSorley, head of international Horse Racing, said: “We have established a strong relationship with the German Tote, and we are delighted to extend our partnership over the long-term. Our racing portfolio is of the highest quality, and we believe that our customers will enjoy the top-quality action that we can continue to provide them with from Germany.”

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