‘Simply incredible’: Betsson shortlisted in 18 categories at EGR Operator Awards 2021

Betsson Group has announced its shortlisting in a “record-breaking” 18 categories at the upcoming EGR Operator Awards.

This achievement, announced on social media, makes Betsson the “most nominated” company in the awards’ history.

It was welcomed by Betsson’s head of external communications Roderick Spiteri Schillig, who is responsible for managing, writing/polishing, and submitting nomination on behalf of the entire group, who described the nominations as “simply incredible.”

The record number of nominations, he said, “means that [his] amazing colleagues at Betsson are doing some incredible, innovative work,” which in turn makes his awards-related tasks easier.

The company was shortlisted in categories as follows:

• Operator of the year
• Casino operator
• Sports betting operator
• Employer of the Year
• Customer services operator
• Safer gambling operator of the year
• Virtual and Fantasy Sports operator
• Affiliate programme for Betsson Group Affiliates
• Horse race betting operator for RaceBets International Gaming Ltd. 
• In-house product for RaceBets International Gaming Ltd. 
• Slots operator
• Mobile operator
• Mobile casino product
• Football betting
• In-play sports operator
• Mobile sports product
• Marketing campaign
• Diversity & Inclusion 

The judging process of these awards is said to be rigorous.

The team of independent, external judges is updated each year by EGR and is selected for the diverse range of in-depth igaming expertise they can bring to the judging process.

The panel of judges first decides on the shortlist prior to the submissions being sent to the final judges, meaning that shortlisted companies have already achieved a very good level of achievement when compared to the rest.

Once the shortlisted companies are selected, the final judges are then placed in groups and assigned categories aligned to their specific market knowledge, avoiding any conflict of interest.

They are not given any access to the submissions or the results of any categories they are not involved in judging. These judges read and analyse the submissions.

Each judge allocates a score to each individual criteria per category, as well as a brief summary of their thoughts. Once the above is complete, judges submit their scores, and the winners are then automatically calculated by EGR’s online judging platform.

If there is no clear winner a conference call will be held by the allocated judges for that category. EGR does not contribute or have a vote within this process. The winners are then announced at the awards ceremony – on 25th November 2021.