Playbook Engineering, a leading global betting platform provider, has appointed Ivo Doroteia as its new CEO.
Ivo has a wealth of experience in the iGaming industry, working as a CEO at Sportingtech and Betomall before being appointed chief strategy officer at iGaming Platform in May 2022.
Ivo’s appointment is touted as bolstering Playbook’s reputation as a major global player within the sportsbook and casino sectors. Working with tier-one operators and white labels has made it possible for the platform to be “reliable, deliver consistent results and be flexible for years, whilst developing cutting-edge features to be compliant and competitive, in line with providing the best user experience in the industry”.
The company said that Playbook is proven in the UK market, where it “has a reputation for supplying tier-one operators with a robust platform, offering highly efficient onboarding and very limited downtime”. The next step for the company is to further promote its UK offering while also looking to new jurisdictions, such as Latin America – specifically Brazil – and US markets.
In soon-to-be regulated markets such as Brazil, Playbook has been following the regulation process, working with local authorities, gaming labs such as GLI, and operators for the last two years, and said that it is ready to provide its platform once Brazil is regulated, bringing all of its expertise and knowledge to the region. This will position Playbook as a licensed alternative to incumbent platform providers.
Commenting on his appointment, Ivo said: “I am delighted to join such a prestigious group and impart my knowledge across the company to ensure our product drives change into the industry, remaining world-leading and focused as an iGaming leader.
“With the help and expertise of our amazing team and cutting edge technology, Playbook is sure to have a bright future and I am really looking forward to representing the company as its CEO.”
Ivo will also be in attendance at some of the industry’s biggest trade shows, including the Brazilian iGaming Summit (BIS) from 14-18th June at the Transamerica Expo Center in Sao Paulo. He will also be participating in a panel on 15th June, discussing the global expectation of the Brazilian iGaming market.
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