Patrick Nordwall

Sports betting start-up ParlayBay has strengthened its senior leadership team, appointing Patrick Nordwall as its first CEO, it announced on Monday.

Unveiled in September 2021, ParlayBay is aiming to transform the sports betting market by creating a “game-changing” experience for players. Its “contemporary and engaging” titles feature designs that enable a fantastic player-centric experience, going beyond simple gamification.

Commenting on his new role, Mr Nordwall remarked: “I’m delighted to be offered this exciting opportunity, to be a part of building a completely new product offering for the sports betting market. With a profound interest in sports, both on and off the pitch, and my experience up to this point – this is my calling.”

In pursuit of this objective, the startup has hired Nordwall in his new position, with the CEO bringing with him four years of experience at slots developer Yggdrasil, where he guided the firm’s North American entry and led its partnership with IGT whilst working in commercial and business development roles.

Reflecting, he described his tenure at Yggdrasil as “a great experience at a great company.”

“I believe my diverse background at C-level, nurturing start-ups and my dedication and love for sports make this new adventure a perfect fit. Our products will make huge waves once we launch our real money operation and I can’t wait to make sports betting even more engaging with ParlayBay,” added Mr Nordwall.

Aside from iGaming, Mr Nordwall extensive experience outside of the industry, where he was responsible for bringing one of the top five internet companies in the early 2000s to the stock exchange during the .com boom, whilst developing brands from ‘bank canvasses to profitable ventures’ in a range of C-level positions and as a Co-Founder.

Lastly, between 1994 and 1998 he was division manager, support systems for GSM Sales at Ericsson.

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