ParlayBay, the provider of innovative sports betting titles, has signed a content delivery agreement with operator INDIBET, further boosting the burgeoning company’s global profile.
The deal marks ParlayBay’s debut in the Indian market and sees its entire game portfolio become available to players at INDIBET.com, including STREAK, BOSS, GEKKO, CUT and RUSH.
The ongoing partnership will also encompass the debut of Parlaybay’s exciting range of cricket games, with kabaddi titles to follow shortly afterwards.
A first-of-its-kind range of games for the Indian market, Parlaybay’s exquisitely crafted content is set to transform the regional sports gaming market, creating a brand-new player-centric entertainment experience.
Across its whole library of titles, ParlayBay’s gameplay is lightning fast and consists of short rounds with features such as re-buy, cash-out, leaderboards, and other enticing and social engagement tools.
Additionally, barriers to newcomers are non-existent thanks to the meticulously thought-out UI/UX design which opens up the Parlaybay experience to the widest possible demographic of players.
Patrick Nordwall, CEO at ParlayBay, said: “INDIBET is the perfect partner for us to release our Indian-centric sports cricket and kabaddi. It is also an operator that shares our vision for the future of iGaming, sports betting, and entertainment.
“We are proud to partner with INDIBET as we enter the Indian igaming scene and grow our profile in another new market, delivering an innovative, fun and engaging sports betting games product to players.”
Dhruv Patel, CEO at INDIBET added: “It has been a pleasure working together with ParlayBay and we are thrilled to be launching its exciting portfolio of games on INDIBET.COM. Our players are huge fans of cricket and kabaddi, as well as great product design.
“INDIBET offers an unrivalled selection of markets in these sports, and we believe this partnership aligns perfectly with our commercial goals. Parlaybay’s range of quality games has been created with sports fanatics in mind, and we cannot wait for our players to experience them.”
The deal is the latest agreed by ESA Gaming, with the company enjoying recent global growth and expansion in key markets such as Africa and Italy
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He will help support the handover to Platform & Sportsbook CEO Richard Carter and provide ongoing support to the board of directors until the year end
The agreement will see a number of next-generation sports betting games made available to operators via iGaming Deck powered by iGP