NeoGames S.A subsidiary Pariplay has appointed Alexandar Petrovich as VP of Operations, as it looks to capitalise on its growing position as a leading aggregator. 

Alexandar joins from Mansion Group, where he was a Managing Director/ Director of Operations. He also held several other roles at Mansion, William Hill, and Playtech group among others, successfully establishing entities in different locations across the globe, with more than 17 years of total experience in the industry. Most recently, he served as a consultant for an organization that represents the American entertainment brand WPT.com in areas of product, commercial, and corporate strategy towards a successful digital business expansion.

Among Alexandar’s responsibilities at Pariplay will be to plan, direct, coordinate, and oversee operations at the fast-growing business, as well as ensure the consistent delivery of key products and upgrades to the expansive Fusion® and Ignite platforms.

Alexandar joins the company at a time of significant expansion for the supplier, which has greatly extended its footprint in North America over the last 12 months, while also consolidating its position in key regulated markets as a major content aggregation provider.

Pariplay MD Adrian Bailey said: “We’re incredibly proud of the strides we have made as a business, and that is due to the calibre of our people. Alexandar brings with him a wealth of experience in the industry, and we’re confident he’ll be a magnificent addition to our team.”

Alexandar commented: “This is an organization that is on an incredible path, and I’m enthusiastic and thrilled to join as it embarks on a new phase. I’m looking forward to contributing to the company expansion and propelling the business forward with my expertise towards reaching new heights.”

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