An Irish transaction messaging software platform, Onionsack, has signed a deal with iGaming powerhouse Betsson to integrate their betting technology into their RaceBets platform in Germany.

The next step will be to roll out Onionsack’s technology to Betsson’s brand in Kenya.

Onionsack’s technology allows a betting platform to understand and process bets written or spoken in natural language. Onionsack allows customers to bet by sending a text message using their preferred channel, providing the fastest way for customers to place a bet.

RaceBets holds licenses in Ireland, Malta and Germany.

CEO of Onionsack Jonathan Power announced that the company’s “peerless natural-language processing technology is a perfect partner for RaceBets’ world-class horse racing product, which is already powering engagement across Betsson’s core brands.”

Managing Director of RaceBets Alexander Haig commented that “Onionsack’s unique tools connect with all types of bettor, from the seasoned expert to the comparative novice, and aid RaceBets’s endeavours to increase the mediums and channels through which our customers can choose to bet.”

Onionsack was founded in Ireland and has offices in UK and USA.

As previously reported by iGamingCapital.mt, Betsson has recently made Greece the home of their flagship brand.

Onionsack’s platform powers leading brands such as Paddy Power Betfair, William Hill, BWIN and has recently signed a new three year deal with PMU France.

Featured Image: Onionsack.ie

Continue Reading

Gammix Limited slams ‘outrageous and unsubstantiated’ €19.7m KSA penalty

1 March 2024
by iGamingCapital.mt

'The KSA has imposed upon our company a penalty that is both outrageous and unsubstantiated'

IZI Finance generates a pre-tax profit of €323,142 during the final six months of 2023

29 February 2024
by iGamingCapital.mt

An upturn in revenue largely came from operating Malta's National Lottery

EGBA welcomes confirmation of Frankfurt as seat of new EU anti-money laundering authority

28 February 2024
by iGamingCapital.mt

AMLA, which will commence operations in mid-2025 with over 400 staff members, will possess both direct and indirect supervisory powers over obligated entities, including the EU’s biggest financial institutions

‘People who fix things and those with a vision – that’s the fire I’m looking for’

27 February 2024
by Ramona Depares

VentureMax CEO Justin Anastasi reveals bold plans to support innovative tech projects in 2024

See more