Gaming Innovation Group (GiG) on Wednesday announced the appointment of Marcel Elfersy as its new chief commercial officer for platform and sportsbook, as the group looks to strengthen its position as a leading tier 1 platform and sportsbook provider in regulated markets.

Marcel brings with him an impressive resume, with decades of senior and C-level experience, of which the most recent 14 years have been as a key player, developing and strategically advising within the iGaming industry. After leaving 888 in 2021 as Vice President of Business Development spearheading 888’s re-entry into the US regulated iGaming market along with a successful track record of growing their B2B business, overseeing the Delaware Lottery partnership and the Betbright sportsbook acquisition, Marcel was also the CEO for Entain’s Africa JV, B2B and B2C Impala Digital.

Given his extensive previous experience within the industry, it is anticipated that Marcel’s arrival within the sales and commercial team will help further drive the unique potential of GiG’s leading technology, and maximise the opportunities of its continued strategic commitment to global expansion in regulated markets.

GiG’s localised platform and sportsbook has been designed around flexible architecture, aiming to provide unparalleled speed to market and quality of product in up to 36 markets. The technical capabilities provide a complete omnichannel solution, real-time data platform and rules engine, compliance tool Comply, together with a frontend and managed services providing full operational service, with marketing and CRM.

Marcel Elfersy, CCO said; “I’ve been really impressed by GiG’s strategic growth and development as a top tier B2B provider in recent years. With their market agility, unrivalled regulated omnichannel portfolio and full stack of proven products and services, I’m super-excited to be joining Richard and the all-star team at GiG to help drive and accelerate growth across the global iGaming and Sportsbetting space.”

Richard Brown, CEO of GiG added; “We have a continued emphasis on improvement as an operating principle at GiG. Given the business’ strong position within diverse and high value areas of the B2B supply chain in the iGaming and Sportsbetting industry, the appointment of someone of Marcel’s’ calibre and experience is a significant step forward for leveraging our full potential, as we enter 2023 with real excitement.”

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