Kindred Group

Kindred Group plc (Kindred) share of revenue from harmful gambling for the third quarter of 2023 was 3.3per cent, 0.2 percentage points higher than the previous quarter. The previous quarter, Q2, registered the lowest figure, at 3.1 per cent, since it launched the target to generate zero revenue from harmful gambling by the end of 2023.

Kindred represents some of the most popular brands in the online gambling space, such as Unibet, Bingo.com and 32Red.

The online gambling operator reported that in the past quarter, automated interventions have been rolled out continuously, while enhanced features in the safer gambling toolkit have been implemented “to provide a more comprehensive responsible gambling journey across Kindred’s brands”.

It further stated that the data for 2023 “indicates that while the trend is consistent, more needs to be done”.

“While Kindred continues to work actively to achieve a safer gambling experience for all customers, it also recognises that further steps need to be taken to establish a long-term sustainable industry across all markets,” the operator added.  

The operator noted a positive trend where customers flagged for harmful gambling behaviour improved after an intervention: “This quarter, 86.7 per cent of detected customers improved their behaviour after interventions.”

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