Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL/WLA-member lotteries, has promoted Jason Lisiecki to the newly created position of executive vice president, global.

In this role, Mr Lisiecki will bring learnings from his many years of lottery, and particularly, eInstant games to IWG’s global customer base, offering guidance on best practices for program excellence and sales growth. Additionally, Mr Lisiecki will continue to oversee the company’s partnerships with North American lotteries from a strategic and product management perspective.

He joined IWG over five years ago as vice president, North America, focusing on the company’s lottery accounts and overall content strategy across the region. During this period, he has been instrumental in helping numerous lotteries launch and develop their eInstant programs, working closely with Atlantic Lottery, British Columbia Lottery Corporation, DC Lottery, Georgia Lottery, Kentucky Lottery, Loto-Québec, Michigan Lottery, New Hampshire Lottery, Ontario Lottery and Gaming, Pennsylvania lottery and Virginia Lottery.

Prior to IWG, Mr Lisiecki spent eight years with the Michigan Lottery where he was a core member of the team overseeing the startup and launch of its eInstant program, one of the most pioneering in the U.S.

Rhydian Fisher, CEO, IWG, said: “Jason’s promotion is thoroughly deserved, and I could not be happier to make this announcement. Jason has been instrumental to the success of IWG and the growth of the eInstant category in North America. I know he will serve as a highly valuable resource to our customers worldwide.”

Commenting on his new position, Mr Lisiecki said: “Of course, I continue to be incredibly bullish about the eInstant category and innovation in the iLottery sales channel. I’m thrilled to step into this new role at IWG and look forward to partnering with all our lottery customers to support their momentum and unlock further opportunities.”

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