Gig

Gaming Innovation Group Inc. (GiG), has extended its agreement with European gaming operator Novibet for its automated affiliate marketing compliance and screening tool, GiG Comply.

GiG’s automated marketing compliance solution enables operators like Novibet to scan web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.

It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant in multiple jurisdictions.

GiG Comply will continue to help Novibet to remain proactive and in control of its marketing compliance by ensuring affiliates are fully aligned with their brand and responsible gaming requirements.

Jonas Warrer, CMO at GiG, said:“ It’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply. Extending the partnership shows that our marketing compliance tool reflects Novibet’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance ”

George Gerakanakis, International Affiliate Manager at Novibet, said: “Providing an engaging yet safe and fully compliant gaming experience is the trifecta of our operations, at Novibet. We set the standards of compliance very high and as we move forward, we are confident to have built such a strong partnership with GiG. With the recent extension of our partnership, the relying GiG Comply tool will continue to support the affiliate compliance team across the regulated markets we operate in.”

Continue Reading

EvenBet Gaming promotes Roman Bogoduhov to commercial director of LatPoker

19 June 2024
by Helena Grech

Leading provider accelerates LatPoker network development with latest appointment

Thunderkick launches in Ontario with industry heavyweights PokerStars and LeoVegas

18 June 2024
by iGamingCapital.mt

Latest move continues North American expansion for popular provider

Push Gaming expands in Mexico with Winpot.mx

17 June 2024
by iGamingCapital.mt

Ten of the studio’s hit games are now live in the region following the content launch

Altenar announces Kero Gaming partnership to bolster micro-betting offering

11 June 2024
by iGamingCapital.mt

Altenar becomes first sportsbook software provider to adopt supplier’s micro-betting technology

See more