Gaming Innovation Group (GiG) has announced the signing of an agreement with Malta-based gaming company Pixelbet Digital for its automated marketing compliance screening tool, GiG Comply.
GiG Comply is described as a self-service marketing compliance solution, enabling operators to set up their own criteria and checklist parameters to scan and check affiliate websites for specific content.
Eirik Kristiansen, Pixelbet CEO, said: “We are excited to partner up with GiG through its market-leading GiG Comply software. This strong product fits perfectly with our current and future business objectives, enabling us to further improve how we manage our affiliate compliance operations”.
“This partnership will help Pixelbet ensure that our affiliates can continue offering high-quality experiences that are fully compliant with regional regulations and requirements”, he added.
On the part of GiG, CMO Jonas Warrer said, “The growing demand for our compliance solution is a clear sign that we have created a solution that has become the go-to compliance tool within the iGaming industry”
“We look forward to supporting them in their marketing compliance efforts with GiG Comply”, he concluded.
The deal is the latest agreed by ESA Gaming, with the company enjoying recent global growth and expansion in key markets such as Africa and Italy
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He will help support the handover to Platform & Sportsbook CEO Richard Carter and provide ongoing support to the board of directors until the year end
The agreement will see a number of next-generation sports betting games made available to operators via iGaming Deck powered by iGP