Leading gaming and sports betting partner GAMING1 has promoted its former CMO, David Carrion to the position of Chief Operator Officer Interactive (COO Interactive).
As the newly appointed COO Interactive, David will focus on developing a high performing organisation, that is capable, focused and resilient. While also aligning the company’s technology, business and marketing services to operate as one.
The structural change reflects the company’s outstanding growth over the past year, which saw GAMING1 become the first company to launch a live casino in Columbia thanks to a long-standing partnership with the industry-leading live casino provider, Evolution.
GAMING1 also celebrated its launch into US market this year, with plans to also launch in the Netherlands in the coming months, while it continues to consolidate and grow in Belgium through a robust portfolio of brands and products.
These projects are spearheaded by a responsible gaming approach and focus on long term sustainability of the sector. With this in mind, the company forecasts significant traction across all international fronts in 21 different operations during 2022.
Commenting on the appointment, Sylvain Boniver, Co-founder of GAMING1 said: “Everyone at GAMING1 is delighted to have David take on more responsibilities as the company’s new COO Interactive.
“During his time as a Chief Marketing Officer, David showed his quality and experience in delivering impressive growth strategies. We are confident that in his new role, David will excel and continue being a tremendous and valuable asset to the company and its partners.”
David Carrion, COO Interactive at GAMING1 said: “I’m proud to have been trusted as COO Interactive for one of the industry’s most exciting and ambitious brands. During my time here, the company has excelled in every area and continues to see rapid growth.
“We have bold aspirations for the future, our goal for the GAMING1 interactive business line is to outperform market growth, we are set to double our revenues within the next five years. We aim to do this based on scalability and by delivering real quality to the player.”
Well-known throughout the industry for his track record of achievements, GAMING1’s COO Interactive holds a wealth of experience, notably at the BlackStone-owned Spanish Casino Group Cirsa, and at The Stars Group, where Carrion led the company’s digital marketing transformation and growth before becoming Marketing Director of its renowned brand, PokerStars.
Carrion’s tenure saw him develop the strategy, teams and tech stack around SEO, PPC, Paid Social, Affiliates and Display advertisement, as well as multiple high-profile award-winning campaigns.
These have included Game On (2018 EGR Marketing Social Campaign and Poker Campaign Winner), and the PokerStars NLHE Championship, poker’s largest ever $25k buy-in tournament, earning him a place on Gaming Intelligence’s prestigious HOT 50 list of online gaming’s most influential professionals.
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He will help support the handover to Platform & Sportsbook CEO Richard Carter and provide ongoing support to the board of directors until the year end
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The agreement will see a number of next-generation sports betting games made available to operators via iGaming Deck powered by iGP