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iGaming marketing and advertising company GameOn has released the first-ever version of its quarterly white paper on the industry – titled ReportOn.

Created as part of a collaboration with content marketing agency Ghostfoundry, the first topic under discussion was ‘Innovation in Responsible Gambling.’

The white paper featured the insights of prominent contributors, including Leigh Nissim, CEO & founder of Future Anthem, Allan Auning-Hansen, the newly-appointed CEO of CEGO, and Eduards Jukobov, head of responsible gaming at Betsson Group.

The commentators discussed the progress of the iGaming industry regarding responsible gambling, what is stopping operators from innovating around responsible gambling and safe gaming, and suggested what some of the best operators are doing to drive innovation around responsible gambling.

ReportOn is a free, quarterly report aiming to break down a topic or trend into key talking points with contributions from a variety of experts.

Its aim is to bring complex topics into the spotlight and kick-start discussions around what are often regarded as complex issues in the industry.

“We hope ReportOn will ultimately provide a meaningful contribution to wider conversations around how we can drive the sector forwards and continue to remain at the cutting edge”, the company said.

Aside from the aforementioned contributors, this inaugural edition of the paper also featured Michael Golembo of SkillOnNet, Achilleas Chrysafis, head of platform for FSB, and Victoria Reed, co-founder of Better Change.

Addressing the release of the white paper, GameOn director Sarah Blackburn took to social media to say she was “very proud” to share the document, which gathered “great insight from some of the brightest minds that want to keep the discussion of responsible gambling ever-present.”

The report is freely available for readers to download from GameOn’s website.

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