EveryMatrix has announced the launch of its Managed Services Unit, which will be tasked with providing 360° support to iGaming operators, enabling them to capitalise on opportunities to improve brand performance.
The new unit was established earlier this year, and is led by Tom Dyson, who the company called a knowledgable gaming industry professional with significant expertise in team leading and management roles, having worked for companies including Gabling Compliance, ProgressPlay and Gaming Realms.
Commenting on the launch, Mr Dyson said: “Marketing is among the largest costs for an iGaming operator, so it’s vital that these businesses optimise the effectiveness of their marketing spend to achieve growth in one of the most competitive corners of the internet.
“Because of this, and the labyrinth of regulatory challenges presented to the modern operator, many traditional marketing agencies struggle to make the most of their client’s budgets. Our new team can solve this problem by combining our industry experience and unrivalled product expertise but most importantly through a shared measure of success with our clients.”
Covering multiple operational areas, EveryMatrix’s Managed Services division provides extensive support to clients’ executive teams, from acquisition and retention marketing to product and payments management.
As a result, the services aims to provide a comprehensive outsourced option for running your online casino or sportsbook, offering expertise in specific areas such as Marketing, Affiliate, CRM & VIP, Product Management, Payments and Fraud, Bonus Abuse Monitoring, and Customer Support.
Stian Hornsletten, CCO and co-founder of EveryMatrix, added: “Our company is constantly evolving and developing, and with the addition of the Managed Services solution, we reached another important milestone. I am sure Tom Dyson will do a great job leading the talented and brilliant team responsible for this project.”
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