Europe

Europe’s total gambling market revenue will have increased by 7.5 per cent in 2021, driven by 19 per cent growth in the online market, according to new data published by the European Gaming and Betting Association (EGBA) in collaboration with H2 Gambling Capital.

The data shows that despite the increase, total gambling market revenue will be down by 13 per cent compared to 2019 levels, as the continent’s land-based gambling sector continues to feel the impact of COVID restrictions.

The data release, covering EU-27 and UK markets, includes information about Europe’s gambling market revenues, regulated market shares, popular online gambling products, and various information about national gambling markets.

The data forecasts Europe’s online gambling revenue to increase by 19 per cent this year to €36.4bn Gross Gambling Revenue (GGR) but will not compensate for the recent declines in Europe’s land-based gambling activity.

While Europe’s land-based gambling revenue is expected to increase by 0.4 per cent this year to €50.8bn GGR, land-based revenue is down significantly by 32 per cent compared to 2019 levels due to the pandemic-related restrictions on land-based gambling in many European countries.

One trend reflected in the data, is that the growth in online formats is continuing, with mobile betting beginning to take over.

The growth in Europe’s online gambling market is expected to continue and be accelerated by the Covid-19 pandemic, with online GGR expected to grow approximately nine per cent yearly and reach 41 per cent of Europe’s total gambling revenue by 2026, up from a 26 per cent share in 2019.

Another trend expected to continue is the increasing use of mobile devices (phones and tablets) for online gambling, with the share of bets from mobile devices this year set to account for the majority (50.5 per cent) of Europe’s online bets for the first time, and expected to reach 61.5 per cent of all online bets by 2026.

The data also found that EGBA members now account for 36 per cent of Europe’s online gambling revenue.

This figure came from European market data, for 2020, and the EGBA’s member companies – bet365, Betsson Group, Entain, Flutter, Kindred Group, and William Hill. The data included information about revenues, products, customers, and licensing in the EU-27 and UK online gambling markets.

“The growth trend of Europe’s online gambling market continues but there remains significant room for online development in markets, such as France, Germany, Italy, and Spain, where the online share of the total gambling market is still relatively low despite the online markets in these countries being relatively mature.

“With continued online growth also comes the responsibility to ensure the online market is well-regulated and operators continue to utilize the latest online technologies to promote a stronger culture of safer gambling,” commented Maarten Haijer, Secretary General, EGBA.

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