Local data-driven market research company OnestData was approached to conduct customised research on gambling for the European Gaming and Betting Association (EGBA), a Brussels-based trade association representing the leading online gaming and betting operators established, licensed and regulated within the EU.
A key objective of the EGBA is to promote a sustainable online gambling sector in Europe where customers can enjoy a safe and fun online gambling experience inside a well-regulated and competitive market.
The research consists of a pan European survey across all countries within the EU and will look at gamblers and no-gamblers’ behaviours and perceptions of gaming and betting.
For gamblers, it tries to understand how they access gambling sites and the reasons behind their decision. For non-gamblers, it also looks at respondents’ opinions on safe gambling tools and regulations. This data will give EGBA the necessary intercultural insight into how gaming is approached in different countries in the EU.
OnestData is a market research company that specialises in consumer behaviour research. It provides several data and research services to target any business’ needs. By understanding the client’s research objectives and needs, OnestData can invest in data that helps clients to accelerate productivity, cost savings, and revenue generation obtained by better strategic decisions.
The deal is the latest agreed by ESA Gaming, with the company enjoying recent global growth and expansion in key markets such as Africa and Italy
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He will help support the handover to Platform & Sportsbook CEO Richard Carter and provide ongoing support to the board of directors until the year end
The agreement will see a number of next-generation sports betting games made available to operators via iGaming Deck powered by iGP