He will drive the expansion of global business partnerships to build new revenue streams and implement a strategy to provide a trading and risk solution to sportsbook operators.
Mr Mitchard brings extensive experience in the iGaming sector to the new role. He gained a BSc in biological and medicinal chemistry and a master of science degree in enterprise and business creation from the University of East Anglia. He started his career as a foreign exchange specialist with Monex Europe and moved to head business development at Global Data PLC. He recently occupied the role of Business Development Manager with a focus on the visual sports sector at Genius Sports and then moved to a similar role at Inspired Entertainment, a sports gaming content provider.
Leo Gaspar, one of the founders of Huddle and chief business development officer for the group congratulated Mr Mitchard on his new appointment and expressed his delight about having him on board. He added “Dylan has extensive industry expertise and deep knowledge of the whole ecosystem and its complexity. More importantly, we see him as a great cultural fit. I am honoured that he will be working alongside me in building our business development vertical from the ground up.”
Mr Mitchard said that with the recent merger with DekPrism Sports, Huddle has developed a cutting-edge product “which is already being used by tier one operators.”
Huddle was established in 2020 and produces AI powered software and components that analyse behavioural data for risk testing and proprietary trading components designed to support iGaming operators. It develops software tools and industry expertise so that operators can maximise the enjoyment of the gaming experience for users across multiple jurisdictions. Huddle recently merged with DekPrism Sports following a strategic investment tranche from US entertainment and resort group Las Vegas Sands to form Huddle Tech Inc. The combined group will offer risk and trading products to sportsbook operators in North America and LatAm. After the merger the company boasts of over 80 members of staff with offices in London, Croatia and Nevada.
The deal is the latest agreed by ESA Gaming, with the company enjoying recent global growth and expansion in key markets such as Africa and Italy
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He will help support the handover to Platform & Sportsbook CEO Richard Carter and provide ongoing support to the board of directors until the year end
The agreement will see a number of next-generation sports betting games made available to operators via iGaming Deck powered by iGP