Leading cryptocurrency iGaming pioneer Coingaming Group is now Yolo Group, following a full rebrand of the business to bring it in line with its status in a number of sectors including gaming and fintech.
Commenting on the rebranding, the company’s CEO Maarja Pärt said: “I’m both excited and proud to announce that we are rebranding to Yolo Group with a new identity for a company always looking to the future. The Coingaming brand served us well for many years, but as disruptors in industries beyond gaming, we felt Yolo Group better represented our people, our business and our vision.
“Yolo Group is about bringing next-level innovation to gaming, fintech, blockchain and many more sectors, all the while ensuring our customers are kept at the centre of the universe. You only live once and that’s why we don’t settle for anything less.”
Yolo Group will now be comprised of five verticals covering a full spectrum of its business interests:
Yolo Investments will be focused on investment opportunities across the iGaming and fintech industries.
Yolo Entertainment will be charged with incorporating all of Coingaming Group’s B2C brands, including its pioneering Bitcasino.io and Sportsbet.io.
Yolo Finance will be home to the company’s blockchain, fintech and banking rails-related activities, whereas Yolo Ventures will cover strategic projects on a B2B scale.
Finally, Yolo Tech will deliver IT and back-office services within the new group’s ecosystem.
The newly rebranded group, as well as the over 600 “Yoloers” working under it, will continue to be defined by a “fun, fast and fair” approach and a focus on putting the customer “at the centre of the universe”, it said.
Additionally, the company expects the change in brand to “further help create synergy throughout the fast-growing group” as it continues to expand into new areas and markets.
The deal is the latest agreed by ESA Gaming, with the company enjoying recent global growth and expansion in key markets such as Africa and Italy
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