Sports content specialist Checkd Media, known for its UK affiliate brands Footy Accumulators and The Winners Enclosure, has strengthened its paid media team with the appointment of Rob Cable as Pay Per Click (PPC) manager.

The appointment, a new role for Checkd Media, the content arm of iGaming media and technology business Checkd Group, looks to scale its internal and external PPC offering, optimising the effectiveness of online advertising campaigns. 

In this newly established role, Rob will spearhead the expansion of Checkd Media’s PPC activity in the UK and the US, targeting both Google and Microsoft Ads, focusing on market activity, and using tools to find competitive opportunities.

Before joining Checkd, Rob held various roles across PPC and SEO, joining from MediaCom where he worked on several big accounts with an emphasis on finding a balance between driving volume and finding efficiency.

As well as bringing digital marketing experience, he also has experience in sports news production working as a journalist in California.

On his appointment, Rob said: “I’m thrilled to be able to add some of my experience to a well-established team and get started injecting a fresh perspective to Checkd Media’s current PPC approach.

“The role enables me to utilise my experience in the sector as we develop effective campaigns and improve PPC both internally and externally going forward.”

Alex Beecham, managing director at Checkd Group, said: “We are delighted to welcome Rob in this new role as our PPC manager.

“He joins at an important time for our business both at home and overseas and the great work he has done previously in his career indicates that he will be a highly valued asset in strengthening our external PPC offering.”

Checkd Group recently reported record-breaking financial results across all its divisions. Checkd Media continues to produce engaging video content in conjunction with its partners, including the award-winning series No Tippy Tappy Football with Sam Allardyce. North America-facing Checkd International recently launched its Flash Picks sports betting app and Checkd Dev has partnered with a host of tier-one operators to create custom sportsbook solutions.