ORYX Gaming, a Bragg Gaming Group company, announced today that it has gone live with its exclusive iGaming content portfolio in Portugal with prominent online gaming operator, Betclic.
The company’s debut in the Portugal iGaming market represents its seventh regulated European country launch since April 2021.
ORYX’s premium library of slots developed by its in-house studios as well as from its exclusive partners is now available to Betclic’s vast Portuguese player base. ORYX’s diverse online content offerings provide top-end entertainment and excitement for all player preferences.
Betclic is well-established in Portugal and has become a market leader in a country where the online casino segment has seen a steep rise in activity over the last few years, making up the majority of the quarterly total in the latest data published by SRIJ, the Portuguese regulator.
This growth is expected to continue with H2 Gambling Capital projecting that the total addressable market for online casino in 2022 is approximately $307 million (€282 million).
Chris Looney, chief commercial officer at Bragg, said: “As we’ve demonstrated with our recent launches in several new markets, our strategy of partnering with market-leading top-tier iGaming operators has led to very promising initial success.
“We expect that partnering with Betclic for our initial foray into the Portuguese will drive similar success.
“We see great potential in the Portuguese market where online slot play is performing at a high level and continues to grow. Our content will be a great addition to online casino lobbies and will provide a fun experience to local players.”
Geoffroy Villiot, head of casino at Betclic, added: “As a leading operator in the market we are working hard to ensure our customers have the best games available and ORYX offers an abundance of titles that will significantly enhance our existing portfolio of content.”
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Carmelo Romano, the former CTO, has transitioned to a consultative role within the company