Ashley Bloor EveryMatrix

Malta Gaming Authority (MGA) licensed-B2B iGaming provider EveryMatrix has appointed Ashley Bloor as business owner for its RGS Matrix solution, an “out-of-the-box” remote gaming server.

Bringing over a decade of experience working for companies such as William Hill, Gala Coral Group, and Gaming Innovation Group, where she last occupied the role of Head of Gaming Solutions, Ms Bloor is a well-rounded iGaming professional with extensive expertise in the casino space.

Her main task in this new position will be to strengthen the division’s market position and actively contribute its commercial success.

Based in Marbella, Spain, Ms Bloor will work closely with both EveryMatrix and Spearhead Studios teams. Her key responsibilities include leading the product development through its entire lifecycle, growing revenues, managing personnel within the division, and carrying out strategies in line with EveryMatrix’s long-term objectives.

RGS Matrix allows first and third party teams to develop games and provides all the necessary means to distribute, manage, and report upon the proprietary product portfolio.

Licensed in over 12 markets across Europe and Latin America, with the U.S. expected to come soon, the solution powers a mix of video slots, table games, and instant wins from several up-and-coming gaming developers, including EveryMatrix’s own Spearhead Studios and Armadillo Studios.

Mathias Larsson, managing director of Spearhead Studios and RGS Matrix, welcomed the addition, saying: “It’s a pleasure to bring [Ms Bloor] onboard. Since the launch in 2019, RGS Matrix has grown to become pivotal in our strategy, and we’re ready to step up our game even more.

“This is why we are keen on bringing highly skilled people such as Ashley in our team. Her extensive experience will push RGS Matrix forward and I can’t wait to work together with such a talented professional.”

Ms Bloor commented: “I am very excited to have the opportunity of working with EveryMatrix. The company has a thick and sturdy product portfolio, and I am looking forward to shaping and developing the RGS platform offering by working alongside our gaming partners, including the Spearhead Studios team.”

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