Sportsbook and iGaming software supplier Altenar has bolstered its executive team with the appointment of Sam Hill as its sales director.

Sam boasts almost 15 years’ experience within the industry, with this latest hire encompassing Altenar’s ambition to further extend its outreach globally.

Starting in the betting industry in 2010, he has elevated his career to become business development director at Betgenius, head of B2B sales at BetVictor and most recently, senior sales Director at IMG.

Sam will now be heading up the Altenar sales team, securing further high-profile partnerships across the globe, including LatAm and Europe.

After previously working with the award-winning sportsbook as a client, Hill will be tasked with promoting and expanding Altenar’s sales strategy, tailored specifically to different jurisdictions and delivering an increase in revenue and company growth. He will also work closely with the company’s commercial team.

Commenting on the new appointment, Charlie Williams, commercial director at Altenar, said: “We are excited to have a knowledgeable, well-respected, industry veteran such as Sam Hill join the sales team.

“His wealth of experience will further accelerate our business growth and help us continue our journey into new markets. Sam’s understanding of the industry landscape and his passion for data will contribute to continuous improvements across our product offering and deliver added value to new and existing clients. I look forward to working with Sam and celebrating the many successes that we have in front of us as a sales team.”

On his part, Sam commented: “I have worked closely with Altenar in the past in terms of data and streaming and have always liked what the company has been doing.

“I have seen their growth first-hand and I am very pleased to be a part of the team moving forward. Altenar is currently going through a really good moment and there are lots of exciting opportunities for growth. The challenge for me is to bring in high-value customers and play a part in improving relationships with existing suppliers and that is a huge attraction for me.”

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